Selling Your Home on the Sunshine Coast?
The 5 Crucial Factors To Getting The Right Agent
Selling your home on the Sunshine Coast for the best price in the shortest possible time, can be challenging, especially if you are unprepared.
With a ton of real estate agents competing for your business, it’s even more important today that you do your due diligence when deciding who to appoint.
Agents offering over the top sale prices coupled with low commission fees seem appealing at first. But scratch the surface and you soon discover these relationships more than often end in tears, mainly for you the seller.
Then there are the agencies that offer slick marketing with bikini clad girls sipping cocktails around your pool and suave real estate agents stepping out of Ferraris or Lamborghinis. This marketing comes at a price, usually $30,000 plus and guess who pays for it; yes, you the seller. But does it really help in selling your home?
Why Slick Marketing Campaigns Won’t Help You
- The customer finds it hard to look beyond the gimmick. Bikini clad girls don’t sell houses.
- Product value doesn’t come through. Viewers are stuck on the gimmick.
- Booking a real inspection is low. The customer perceives the home is too expensive and the bikini girls won’t be there to serve them a cocktail anyway, so why book a call.
- The agency lacks real skill in selling your home – getting buyers to actually buy is a skill.
Selling your home on the Sunshine Coast is becoming more of an online battle than ever before. Buyers are making more decisions based on their own online research.
Good real estate agencies are helping customers with that research. They are making the process easier and more beneficial. Customers in the online world want convenience. Real estate agencies that provide a convenient experience win.
Vendors who deal with real estate agents that offer good:
- Discoverability (SEO)
- User experience
will find selling their home a more rewarding and successful experience.
An agency’s brand embodies a set of values related to their core endeavours. Older agencies might have displayed that in their mission statement on the office wall. In today’s environment these core values are displayed more through actions like customer experiences, community involvement and confirmed via satisfaction surveys.
Coastal Edge Real Estate takes the responsibility of selling your home very seriously. They are real estate buyers and sellers as well and want to ensure you achieve the best possible result by offering highly skilled, well trained staff to guide you through the haze.
No gimmicks, no tricks, just great customer service built from the highest integrity to ensure you have the best customer experience.
Consumers relate to a brand. That’s why agencies with a recognisable brand like Coastal Edge’s @realty Australia wide network, are easily recognisable.
With real estate sellers doing most of their searching online, an agency needs to be close to the top of the Google rankings for their brand and keywords that relate to their customers searches.
It can be a long costly process which is why smaller, independent agencies find it difficult to be discovered. They simply don’t have the financial capabilities to keep their business in the forefront of searchers. SEO is an ever-ongoing process.
Poor SEO ranking agencies tend to use outdated marketing promotions like newspaper advertisements, usually at the customer’s expense. And that can be very costly often returning little or no results.
Without a supporting digital presence these types of promotions won’t work well in 2021.
Customers love a great user experience when they visit a real estate agent’s website.
They want more than a bunch of listings though. They are looking for well researched, valuable content to help them with their buying or selling decisions.
Coastal Edge Real Estate offers an easy navigable website with great articles within its blog along with terrific resources both buyers and sellers to get the feel of their area.
Also, by being part of a large network means easy access to information Australia wide by customers while they are mobile. Coastal Edge’s website is mobile friendly meaning the content on the page fits perfectly on a mobile device without being scrunched; thereby making it easy to read. That’s crucial when you are doing your research while on the go.
The company also uses technology that allows them to send customers reports via their phone with just one click or sms text. A great user experience when you’re on the run.
Ever visited a real estate agency website and found it difficult to find the company’s contact details or who is actually behind the company. Makes you suspicious, right?
While customers love doing business with a brand, they want to know who is behind that brand, its address, phone number and email address.
Coastal Edge Real Estate Sunshine Coast makes it easy to find their location and their team profiles allow you to personally connect.
Getting people to know, like and trust you requires initial engagement.
The best ways to engage with a real estate agent is via their social media platforms and their email newsletters.
Delivering information, the customer wants keeps them returning to these platforms regularly.
Selling your home on the Sunshine Coast requires you to connect with the right agency.
In a digital world, agencies that you should be doing business with don’t rely on outdated methods of sale nor try to convince you to adopt expensive television campaigns that are really seen as advertising gimmicks.
Instead, a real estate agency that has a solid brand, is easily found in the Google rankings, delivers a great user experience, engages with its customers and is transparent in its dealings, should be first on your shopping list when selling your home.
Book a call with us to talk about your next real estate transaction.